/* ── Tokens ── */
.mktvc-hero,
.mktvc-section,
.mktvc-process-section,
.mktvc-why-section,
.mktvc-cta-section {
  --mc: #00C2FF;
  --mb: #1E90FF;
  --mbg: #050E1F;
  --mbg2: #060F26;
  --mcard: rgba(8,18,50,.72);
  --mbdr: rgba(0,194,255,.12);
  --mtxt: #e8eeff;
  --mmuted: rgba(200,220,255,.45);
  font-family: 'DM Sans', system-ui, sans-serif;
  -webkit-font-smoothing: antialiased;
}

/* ══ HERO ══ */
.mktvc-hero {
  position: relative;
  min-height: 88vh;
  display: flex;
  align-items: center;
  overflow: hidden;
  background: var(--mbg);
}
.mktvc-hero-bg {
  position: absolute; inset: 0;
  background-image: url('../../img/marketing.webp');
  background-size: cover;
  background-position: center right;
  background-repeat: no-repeat;
  z-index: 0;
}
.mktvc-hero-overlay {
  position: absolute; inset: 0; z-index: 1;
  background: linear-gradient(
    100deg,
    rgba(5,14,31,.97) 0%,
    rgba(5,14,31,.90) 40%,
    rgba(5,14,31,.60) 65%,
    rgba(5,14,31,.15) 100%
  );
}
.mktvc-hero-grid {
  position: absolute; inset: 0; z-index: 2; pointer-events: none;
  background-image:
    linear-gradient(rgba(0,194,255,.025) 1px, transparent 1px),
    linear-gradient(90deg, rgba(0,194,255,.025) 1px, transparent 1px);
  background-size: 56px 56px;
}
.mktvc-hero-inner {
  position: relative; z-index: 3;
  max-width: 1140px; margin: 0 auto;
  padding: clamp(5rem,10vw,8rem) clamp(1.5rem,4vw,3rem);
  display: grid;
  grid-template-columns: 1fr auto;
  align-items: center;
  gap: clamp(2rem,5vw,5rem);
  width: 100%;
}
.mktvc-hero-copy { display: flex; flex-direction: column; gap: 1.4rem; }

.mktvc-breadcrumb {
  display: inline-flex; align-items: center; gap: 8px;
  font-size: 12px; color: var(--mmuted); text-decoration: none;
  border: 1px solid rgba(255,255,255,.1); border-radius: 20px;
  padding: 6px 14px; width: fit-content;
  transition: color .2s, border-color .2s;
}
.mktvc-breadcrumb:hover { color: var(--mtxt); border-color: rgba(0,194,255,.3); }

.mktvc-eyebrow {
  display: inline-flex; align-items: center; gap: 9px;
  font-size: 10px; font-weight: 700; letter-spacing: .22em;
  text-transform: uppercase; color: var(--mc);
}
.mktvc-eyebrow-dot {
  width: 7px; height: 7px; border-radius: 50%;
  background: var(--mc); box-shadow: 0 0 10px var(--mc);
  animation: mktvc-dot 2.2s ease-in-out infinite; flex-shrink: 0;
}
@keyframes mktvc-dot { 0%,100%{opacity:.6;transform:scale(1)} 50%{opacity:1;transform:scale(1.5)} }
@keyframes mktvc-pulse { 0%,100%{opacity:.5} 50%{opacity:1} }

.mktvc-hero-title {
  font-family: 'Syne', sans-serif;
  font-size: clamp(2.2rem,3.5vw,4rem);
  font-weight: 800; color: var(--mtxt);
  letter-spacing: -.035em; line-height: 1.08; margin: 0;
  text-shadow: 0 2px 30px rgba(0,0,0,.4);
}
.mktvc-accent {
  background: linear-gradient(110deg, var(--mb) 10%, var(--mc) 90%);
  -webkit-background-clip: text; -webkit-text-fill-color: transparent; background-clip: text;
}
.mktvc-hero-desc {
  font-size: clamp(.85rem,1.3vw,.975rem);
  color: var(--mmuted); line-height: 1.8; font-weight: 300; max-width: 44ch; margin: 0;
}
.mktvc-hero-actions { display: flex; align-items: center; gap: 1rem; flex-wrap: wrap; margin-top: .25rem; }

/* Botones globales */
.mktvc-btn-primary {
  display: inline-flex; align-items: center; gap: 10px;
  padding: 14px 28px;
  background: linear-gradient(135deg, var(--mb), var(--mc));
  color: #05101f; font-size: 13px; font-weight: 700;
  border-radius: 10px; text-decoration: none; border: none;
  transition: transform .2s, box-shadow .2s;
  box-shadow: 0 4px 28px rgba(0,194,255,.3);
}
.mktvc-btn-primary:hover { transform: translateY(-2px); box-shadow: 0 6px 40px rgba(0,194,255,.5); color: #05101f; text-decoration: none; }

.mktvc-btn-ghost {
  display: inline-flex; align-items: center; gap: 8px;
  padding: 13px 24px; border: 1px solid rgba(0,194,255,.25);
  border-radius: 10px; background: transparent;
  color: var(--mmuted); font-size: 13px; font-weight: 600;
  text-decoration: none; transition: all .2s;
}
.mktvc-btn-ghost:hover { border-color: rgba(0,194,255,.5); color: var(--mtxt); background: rgba(0,194,255,.07); text-decoration: none; }

.mktvc-btn-wa {
  display: inline-flex; align-items: center; gap: 10px;
  padding: 14px 28px; background: #25d366;
  color: #fff; font-size: 13px; font-weight: 700;
  border-radius: 10px; text-decoration: none;
  transition: transform .2s, box-shadow .2s;
  box-shadow: 0 4px 20px rgba(37,211,102,.3);
}
.mktvc-btn-wa:hover { transform: translateY(-2px); box-shadow: 0 6px 32px rgba(37,211,102,.5); color: #fff; text-decoration: none; }

/* Stats hero */
.mktvc-hero-stats {
  display: flex; flex-direction: column; gap: 12px;
}
.mktvc-hero-stat {
  background: rgba(5,14,31,.7);
  border: 1px solid rgba(0,194,255,.14); border-radius: 14px;
  padding: 16px 22px; backdrop-filter: blur(8px);
  display: flex; flex-direction: column; gap: 4px;
  min-width: 160px;
}
.mktvc-stat-num {
  font-family: 'Syne', sans-serif; font-size: 28px; font-weight: 800;
  background: linear-gradient(110deg, var(--mb) 0%, var(--mc) 100%);
  -webkit-background-clip: text; -webkit-text-fill-color: transparent; background-clip: text;
}
.mktvc-stat-lbl { font-size: 11px; color: var(--mmuted); line-height: 1.4; }

/* ══ SECTION BASE ══ */
.mktvc-section {
  background: var(--mbg);
  position: relative; overflow: hidden;
  padding: 90px 32px 100px;
}
.mktvc-section-bg-grid {
  position: absolute; inset: 0; pointer-events: none;
  background-image:
    linear-gradient(rgba(0,194,255,.022) 1px, transparent 1px),
    linear-gradient(90deg, rgba(0,194,255,.022) 1px, transparent 1px);
  background-size: 56px 56px;
}
.mktvc-glow-tl { position: absolute; top: -120px; left: -80px; pointer-events: none; width: 700px; height: 500px; background: radial-gradient(ellipse, rgba(0,140,255,.1) 0%, transparent 65%); animation: mktvc-pulse 9s ease-in-out infinite; }
.mktvc-glow-br { position: absolute; bottom: -100px; right: -60px; pointer-events: none; width: 500px; height: 400px; background: radial-gradient(ellipse, rgba(0,194,255,.07) 0%, transparent 65%); animation: mktvc-pulse 7s ease-in-out 2s infinite; }

.mktvc-wrap { position: relative; z-index: 2; max-width: 1140px; margin: 0 auto; }

.mktvc-section-header { text-align: center; margin-bottom: 60px; }
.mktvc-section-eyebrow {
  font-size: 10px; font-weight: 700; letter-spacing: .22em;
  text-transform: uppercase; color: rgba(0,194,255,.7); margin-bottom: 14px; display: block;
}
.mktvc-section-title {
  font-family: 'Syne', sans-serif;
  font-size: clamp(26px,3.2vw,40px); font-weight: 800;
  color: var(--mtxt); letter-spacing: -.03em; line-height: 1.15; margin: 0;
}

/* ══ SERVICES GRID ══ */
.mktvc-services-grid { display: grid; grid-template-columns: repeat(3,1fr); gap: 16px; }
.mktvc-svc-card {
  background: var(--mcard); border: 1px solid var(--mbdr); border-radius: 18px;
  padding: 26px 24px 24px; display: flex; flex-direction: column;
  position: relative; overflow: hidden;
  transition: border-color .3s, transform .3s, background .3s;
}
.mktvc-svc-card::before {
  content: ''; position: absolute; top: 0; left: 10%; right: 10%; height: 1px;
  background: linear-gradient(90deg, transparent, rgba(0,194,255,.3), transparent);
  opacity: 0; transition: opacity .35s;
}
.mktvc-svc-card:hover { border-color: rgba(0,194,255,.28); transform: translateY(-4px); background: rgba(10,22,60,.82); }
.mktvc-svc-card:hover::before { opacity: 1; }
.mktvc-svc-card--featured { border-color: rgba(0,194,255,.22); background: rgba(0,40,100,.32); }
.mktvc-svc-card--featured::before { opacity: 1; }

.mktvc-svc-card-top { display: flex; align-items: center; justify-content: space-between; margin-bottom: 18px; }
.mktvc-svc-icon-wrap {
  width: 44px; height: 44px; border-radius: 12px;
  background: rgba(0,194,255,.08); border: 1px solid rgba(0,194,255,.18);
  display: flex; align-items: center; justify-content: center;
  font-size: 20px; color: var(--mc);
  transition: background .3s, border-color .3s;
}
.mktvc-svc-card:hover .mktvc-svc-icon-wrap { background: rgba(0,194,255,.16); border-color: rgba(0,194,255,.35); }
.mktvc-svc-tag {
  font-size: 9px; font-weight: 700; letter-spacing: .18em; text-transform: uppercase;
  color: rgba(0,194,255,.55); background: rgba(0,194,255,.07);
  border: 1px solid rgba(0,194,255,.12); padding: 4px 10px; border-radius: 20px;
}
.mktvc-svc-title { font-family: 'Syne', sans-serif; font-size: 16px; font-weight: 700; color: var(--mtxt); letter-spacing: -.015em; margin-bottom: 10px; }
.mktvc-svc-desc { font-size: 13px; line-height: 1.75; color: var(--mmuted); font-weight: 300; margin-bottom: 18px; flex: 1; }
.mktvc-svc-feats { list-style: none; padding: 0; margin: 0 0 18px; display: flex; flex-direction: column; gap: 7px; }
.mktvc-svc-feats li { display: flex; align-items: center; gap: 9px; font-size: 12.5px; color: rgba(200,220,255,.55); font-weight: 300; }
.mktvc-feat-dot { width: 5px; height: 5px; border-radius: 50%; background: var(--mc); opacity: .6; flex-shrink: 0; }
.mktvc-svc-platforms { display: flex; flex-wrap: wrap; gap: 6px; margin-top: auto; }
.mktvc-svc-platforms span { font-size: 10px; font-weight: 500; color: rgba(0,194,255,.55); background: rgba(0,194,255,.06); border: 1px solid rgba(0,194,255,.12); padding: 3px 9px; border-radius: 20px; }

/* ══ PROCESO ══ */
.mktvc-process-section { background: var(--mbg2); padding: 90px 32px; }
.mktvc-process-steps { display: flex; align-items: stretch; gap: 0; flex-wrap: wrap; }
.mktvc-pstep {
  flex: 1; min-width: 190px;
  background: rgba(8,18,50,.6); border: 1px solid var(--mbdr); border-radius: 16px;
  padding: 24px 20px; display: flex; flex-direction: column; gap: 12px;
  transition: border-color .25s;
}
.mktvc-pstep:hover { border-color: rgba(0,194,255,.25); }
.mktvc-pstep-num { font-family: 'Syne', sans-serif; font-size: 11px; font-weight: 700; color: rgba(0,194,255,.4); letter-spacing: .1em; }
.mktvc-pstep-icon { font-size: 22px; color: var(--mc); opacity: .7; }
.mktvc-pstep-body strong { display: block; font-size: 15px; font-weight: 700; color: var(--mtxt); margin-bottom: 6px; }
.mktvc-pstep-body span { font-size: 12.5px; color: var(--mmuted); line-height: 1.65; font-weight: 300; }
.mktvc-pstep-connector { display: flex; align-items: center; justify-content: center; padding: 0 8px; color: rgba(0,194,255,.3); font-size: 18px; flex-shrink: 0; align-self: center; }

/* ══ POR QUÉ ══ */
.mktvc-why-section { background: var(--mbg); padding: 90px 32px; }
.mktvc-why-grid { display: grid; grid-template-columns: 1fr auto; gap: 64px; align-items: start; }
.mktvc-why-title {
  font-family: 'Syne', sans-serif;
  font-size: clamp(24px,2.8vw,36px); font-weight: 800;
  color: var(--mtxt); letter-spacing: -.03em; line-height: 1.2; margin: 0 0 18px;
}
.mktvc-why-title span {
  background: linear-gradient(110deg, var(--mb) 10%, var(--mc) 90%);
  -webkit-background-clip: text; -webkit-text-fill-color: transparent; background-clip: text;
}
.mktvc-why-desc { font-size: 14px; color: var(--mmuted); line-height: 1.8; margin-bottom: 28px; font-weight: 300; max-width: 480px; }
.mktvc-why-list { list-style: none; padding: 0; margin: 0; display: flex; flex-direction: column; gap: 16px; }
.mktvc-why-list li { display: flex; align-items: flex-start; gap: 14px; }
.mktvc-why-icon { width: 28px; height: 28px; border-radius: 8px; background: rgba(0,194,255,.1); border: 1px solid rgba(0,194,255,.2); display: flex; align-items: center; justify-content: center; font-size: 14px; color: var(--mc); flex-shrink: 0; margin-top: 2px; }
.mktvc-why-list li > div strong { display: block; font-size: 14px; font-weight: 700; color: var(--mtxt); margin-bottom: 3px; }
.mktvc-why-list li > div span { font-size: 12.5px; color: var(--mmuted); font-weight: 300; }

.mktvc-why-stats { display: grid; grid-template-columns: 1fr 1fr; gap: 14px; }
.mktvc-wstat-card {
  background: var(--mcard); border: 1px solid var(--mbdr); border-radius: 16px;
  padding: 24px 20px; display: flex; flex-direction: column; gap: 6px;
  min-width: 150px; transition: border-color .25s;
}
.mktvc-wstat-card:hover { border-color: rgba(0,194,255,.25); }
.mktvc-wstat-num {
  font-family: 'Syne', sans-serif; font-size: clamp(28px,3vw,38px); font-weight: 800;
  background: linear-gradient(110deg, var(--mb), var(--mc));
  -webkit-background-clip: text; -webkit-text-fill-color: transparent; background-clip: text;
}
.mktvc-wstat-lbl { font-size: 11.5px; color: var(--mmuted); line-height: 1.4; }

/* ══ CTA ══ */
.mktvc-cta-section { position: relative; overflow: hidden; background: var(--mbg2); padding: 90px 32px; }
.mktvc-cta-bg {
  position: absolute; top: 50%; left: 50%; transform: translate(-50%,-50%);
  width: 900px; height: 400px; pointer-events: none;
  background: radial-gradient(ellipse, rgba(0,140,255,.12) 0%, transparent 65%);
}
.mktvc-cta-block { text-align: center; position: relative; z-index: 2; }
.mktvc-cta-title {
  font-family: 'Syne', sans-serif;
  font-size: clamp(26px,3.2vw,42px); font-weight: 800;
  color: var(--mtxt); letter-spacing: -.03em; line-height: 1.15; margin: 16px 0 12px;
}
.mktvc-cta-sub { font-size: 14px; color: var(--mmuted); margin: 0 0 36px; }
.mktvc-cta-actions { display: flex; align-items: center; justify-content: center; gap: 14px; flex-wrap: wrap; }

/* ══ RESPONSIVE ══ */
@media (max-width: 1000px) {
  .mktvc-services-grid { grid-template-columns: repeat(2,1fr); }
  .mktvc-why-grid { grid-template-columns: 1fr; gap: 40px; }
  .mktvc-hero-inner { grid-template-columns: 1fr; }
  .mktvc-hero-stats { flex-direction: row; flex-wrap: wrap; }
  .mktvc-hero-stat { flex: 1; min-width: 130px; }
}
@media (max-width: 640px) {
  .mktvc-hero { min-height: auto; }
  .mktvc-hero-inner { padding: 5rem 1.25rem 3rem; }
  .mktvc-section, .mktvc-process-section, .mktvc-why-section, .mktvc-cta-section { padding: 60px 20px 70px; }
  .mktvc-services-grid { grid-template-columns: 1fr; }
  .mktvc-process-steps { flex-direction: column; }
  .mktvc-pstep-connector { transform: rotate(90deg); align-self: flex-start; }
  .mktvc-why-stats { grid-template-columns: 1fr 1fr; }
}